To accelerate the adoption of regenerative agriculture at scale to help reverse the climate crisis.
The Carbon Underground believes strongly that:
- Currently, the economic benefits are stronger drivers and attract more powerful levers of change than those simply based on environmental benefits.
- As the public becomes more aware of the breadth of societal benefits from regenerative agriculture and soil health they will become powerful levers of their own, exercising their values as consumers, entrepreneurs, activists, and voters.
- By broadly communicating and demonstrating these additional benefits– such as economic growth, increased food and fresh water security, healthier food production, and support for the world’s farmers we believe the transition to regenerative agriculture will continue to accelerate worldwide.