Our Mission

To accelerate the adoption of regenerative agriculture at scale to help reverse the climate crisis.

The Carbon Underground believes strongly that:

Currently, the economic benefits are stronger drivers and attract more powerful levers of change than those simply based on environmental benefits.
As the public becomes more aware of the breadth of societal benefits from regenerative agriculture and soil health they will become powerful levers of their own, exercising their values as consumers, entrepreneurs, activists, and voters.
By broadly communicating and demonstrating these additional benefits– such as economic growth, increased food and fresh water security, healthier food production, and support for the world’s farmers we believe the transition to regenerative agriculture will continue to accelerate worldwide.

About Us

The Carbon Underground launches people-powered initiative to help reverse climate change for just $5 apiece.

TCU, Just Foods, and the Center for Regenerative Agriculture and Resilient Systems work to create plan for regenerative crops in Thailand.

Cacao industry leaders Alter Eco, Barry Callebaut and others on shared mission with TCU to transition industry to regenerative production in under a decade.

Adopt-A-Meter partner and grantee American Farmland Trust has strategic initiative that supports women farmers across the US

The American Sustainable Business Council (ASBC) and The Carbon Underground partner on consumer-led program to draw down carbon and support female farmers.

The Soil Carbon Initiative, co-developed by TCU, Green America, Danone, Ben & Jerry’s and 150 other stakeholders, expands verifiable standard for regenerative agriculture.

Indian leader Navdanya newest partner to TCU’s Adopt-A-Meter program.

Costa Rica: Where TCU, Adopt-A-Meter, Thrive Natural Care Cosmetics and female-led groups Co-op Las Amazonas and Coopecuna unite for regenerative and climate resilience.